Bringing history
into focus

Gettysburg Foundation

Design Strategy Branding

The Gettysburg Foundation oversees the Gettysburg National Military Park Museum & Visitor Center. It’s the best place to start when planning your visit to the battlefields of Gettysburg.

PROBLEM

With new media and modern attractions as competition, appeal to a new generation of visitors and members.

APPROACH

For the Gettysburg Foundation, our goal was to amass expert working knowledge of the organization, its audiences and the broader industry.

SOLUTION

Re-architect a website to create an engaging experience that informs, excites, and allows potential visitors to plan their visit to Gettysburg.

A modern window into the past

We examined national parks, recreation, and other historic sites’ web presence. In addition, in-depth interviews with key stakeholders offered insights into current pain points for visitors and staff alike.

Our goal was to update the Foundation’s web presence to better serve a new generation of visitors and in doing so, better connect them to the dramatic and hallowed narrative that occurred there.

Initial Style Tiles to explore typography, color, photography moods

A strategic path

We focused on creating a more seamless UX experience that could rival any other national landmark. Thematically we took up the challenge of communicating such an integral storied piece of our history.

Plan, design, engage

In addition to reinvigorating the strategic and visual approach to drawing our audience, we also created a cohesive and extensible design system that served as a foundation for everything from an e-commerce store, to an interactive visitor guide to editorial and educational content.

We created an interactive tour planner, an upgraded ticketing experience, and a VIP “Friends of Gettysburg” portal.

Revamped and reinvigorated

The revamped user experience not only addressed a broad range of stakeholder and audience pain points, it provided a frictionless avenue for introducing a new generation to the Foundation’s reinvigorated brand, and most importantly, our shared heritage and history.