Rhymes with
Spiders

Brian crossing the land bridge in Iceland

Hi, I’m Brian Zeiders

I lead creative teams to craft human-centered solutions for complex challenges. My expertise spans creative direction, UX/UI for digital products, and strategic branding. I've collaborated with clients ranging from innovative startups to established enterprises across diverse industries.

DETAILS MATTER

Design is not what we make.
It’s what we make possible.

About

Make things that make things better.

Design is where ideas become experiences. For me, it’s about distilling complexity into clarity—creating work that feels effortless, connects deeply, and stands the test of time. Inspired by Paul Rand’s clarity, George Lois’s boldness, and Josef Müller-Brockmann’s precision, I approach every project with a blend of strategy, creativity, and attention to the details others overlook.

I’ve worn a lot of hats in my career—agency creative, in-house designer, freelancer—but the goal is always the same: make the work smarter, sharper, and more meaningful. I’ve led fast-turn campaigns where every second counts and multi-year initiatives that demand vision and strategy. Whether it’s rethinking a brand, designing an intuitive digital product, or crafting a campaign that hits the right nerve, I bring focus, adaptability, and a knack for making the complex feel simple.

For me, great design doesn’t follow trends—it solves problems, tells stories, and builds trust. That’s how you create work that resonates and endures.

When I’m not working, I’m usually traveling for inspiration, analyzing obscure band breakups, or watching samurai movies for the hundredth time.

in The Words of Others

Kind Words

  • I know that any idea or initiative is in good hands when Brian is around, because he will truly pour his heart into the work and ensure that his team does the same, learning from example.

    — Fe A.

  • Brian is timely, creative, and a joy to work with.

    — Meg G.

  • With each project I've worked on with Brian, I come out as a stronger designer, due to his innate ability to bring out the most creative and thoughtful ideas in others.

    — Jeff T.